Privacy policy

PRIVACY POLICY

Last updated: August 20, 2026

This Privacy Policy explains how NOEVE collects, uses, stores and discloses personal information when you visit our website, place an order, communicate with us or otherwise use our services.

The NOEVE store is powered by Shopify, which provides the e-commerce infrastructure used to operate the website and process transactions.

1. IDENTITY OF THE DATA CONTROLLER

The controller responsible for your personal information is:


Trading name: NOEVE
Country: United Arab Emirates
Email: noeveae@gmail.com

NOEVE processes personal information in accordance with applicable data-protection legislation, including UAE Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data and, where applicable, other mandatory privacy laws.

2. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with NOEVE, we may collect or process the following categories of information:

Identity and contact information

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Country of residence

Order and transaction information

  • Products viewed, selected or purchased

  • Size, colour and product preferences

  • Order history

  • Shopping cart activity

  • Returns, claims, refunds or cancellations

  • Shipping, tracking and delivery information

  • Customer-service communications

Payment information

Payments are processed by authorised third-party payment providers.

Depending on the payment method, we may receive limited payment information such as the payment status, method, transaction reference and billing details. NOEVE does not normally receive or store complete payment-card numbers.

Account information

If customer accounts are available, we may process:

  • Account identifier

  • Login information

  • Saved addresses

  • Order history

  • Account preferences

Device and usage information

When you access the website, we or our service providers may automatically collect:

  • IP address

  • Device and browser type

  • Operating system

  • General location inferred from the IP address

  • Pages viewed and links selected

  • Date and time of visits

  • Referral source

  • Cart and checkout activity

  • Cookie and similar technology identifiers

Communications

We process information included in emails, customer-support messages, reviews, forms, social-media communications or other correspondence sent to NOEVE.

Fraud and security information

We may process information reasonably necessary to verify transactions, identify suspicious activity, prevent fraud, protect the website and respond to payment disputes.

3. SOURCES OF PERSONAL INFORMATION

We may collect personal information:

  • Directly from you when you browse, order, subscribe or contact us;

  • Automatically through cookies and similar technologies;

  • From Shopify and applications connected to our store;

  • From payment providers;

  • From shipping and fulfilment providers;

  • From fraud-prevention and security providers;

  • From marketing, analytics or advertising providers where legally permitted;

  • From social-media platforms when you interact with NOEVE through those services;

  • From other sources where you have authorised disclosure or where collection is legally permitted.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

Provide and fulfil our contract with you

  • Process and confirm orders;

  • Arrange production, payment, shipping and delivery;

  • Provide tracking and order updates;

  • Manage customer accounts;

  • Respond to enquiries;

  • Process approved claims, remedies or refunds;

  • Maintain records relating to purchases and customer service.

Operate and improve the website

  • Maintain website functionality;

  • Remember customer preferences;

  • Analyse website performance;

  • Improve products and the customer experience;

  • Diagnose errors and technical issues;

  • Prevent abuse of the website.

Communicate with you

  • Send transactional emails;

  • Respond to customer-service requests;

  • Provide important information about orders, policies or services;

  • Notify you of material changes affecting a transaction.

Marketing and advertising

Subject to applicable law and consent requirements, we may:

  • Send promotional emails;

  • Inform customers about launches, restocks and limited releases;

  • Measure the effectiveness of marketing;

  • Display or support personalised advertising;

  • Create audiences based on website activity.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link in the email. Unsubscribing from marketing will not prevent necessary communications relating to an existing order.

Security, fraud prevention and dispute management

We may use information to:

  • Verify identities and payment information;

  • Detect and investigate suspicious or fraudulent activity;

  • Protect customers, NOEVE and our service providers;

  • Enforce our Terms and policies;

  • Respond to chargebacks and payment disputes;

  • Establish, exercise or defend legal claims.

Legal and regulatory compliance

We may process and disclose information where reasonably necessary to:

  • Comply with applicable laws;

  • Maintain accounting, tax and transaction records;

  • Respond to lawful requests from authorities;

  • Protect legal rights;

  • Meet regulatory, licensing or court requirements.

5. LEGAL BASES FOR PROCESSING

Where applicable law requires a legal basis, NOEVE relies on one or more of the following:

  • Performance of a contract: to process an order, accept payment, produce an item and arrange delivery;

  • Consent: for certain marketing, advertising, cookies or optional processing;

  • Legitimate interests: to operate and improve the business, prevent fraud, secure the website and provide customer service, where those interests are not overridden by your rights;

  • Legal obligations: to comply with accounting, tax, consumer-protection, regulatory and law-enforcement requirements;

  • Legal claims: to establish, exercise or defend legal rights.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing lawfully completed before the withdrawal.

6. COOKIES AND SIMILAR TECHNOLOGIES

NOEVE, Shopify and authorised third parties may use cookies, pixels, local storage and similar technologies.

These technologies may be used to:

  • Operate essential website functions;

  • Remember language, currency and cart preferences;

  • Secure accounts and transactions;

  • Measure website traffic and performance;

  • Understand how visitors use the website;

  • Support marketing and personalised advertising where permitted.

Where required by law, non-essential cookies will not be activated until you provide consent.

You may manage your preferences through the cookie banner, browser settings or any privacy controls provided on the website. Blocking certain cookies may affect website functionality.

7. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information only where reasonably necessary and legally permitted, including to:

  • Shopify, which hosts and operates the e-commerce platform;

  • Payment providers, banks and fraud-prevention providers;

  • Shipping carriers, fulfilment partners and customs agents;

  • Cloud hosting, IT, security and customer-support providers;

  • Analytics, advertising and marketing providers, subject to applicable consent requirements;

  • Professional advisers, such as accountants, auditors, insurers or legal advisers;

  • Government agencies, regulators, courts or law-enforcement authorities where disclosure is lawfully required;

  • Potential purchasers or successors in connection with a merger, restructuring, sale or transfer of the business.

Service providers may process information only for the purposes required to provide their services, subject to their contracts and applicable laws.

8. SHOPIFY

The NOEVE store is hosted by Shopify.

Information submitted through the website is transmitted to and processed by Shopify and other providers supporting the Shopify platform. These providers may process information in countries other than your country of residence.

Shopify may also process information to provide security, analytics, personalised services and enhanced platform features.

Further information is available in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

9. SALE OR SHARING OF PERSONAL INFORMATION

NOEVE does not sell personal information in exchange for money.

However, certain advertising or analytics activities may be legally defined in some jurisdictions as “sharing”, “selling” or “targeted advertising”, even where no money is exchanged.

Where applicable, customers may use the privacy controls or data-sharing opt-out page available on the website to exercise their rights.

10. INTERNATIONAL DATA TRANSFERS

NOEVE is established in the United Arab Emirates, while Shopify and other service providers may operate internationally.

Your information may therefore be transferred to, stored in or processed in countries whose data-protection laws differ from those in your country.

Where required, we or our providers use recognised safeguards for international transfers, such as contractual protections, adequacy decisions or other legally authorised mechanisms.

11. DATA RETENTION

NOEVE retains personal information only for as long as reasonably necessary to:

  • Fulfil the purposes described in this policy;

  • Complete orders and provide customer service;

  • Maintain required commercial, accounting and tax records;

  • Prevent fraud;

  • Resolve disputes;

  • Enforce agreements;

  • Comply with legal and regulatory obligations.

Retention periods vary according to the nature of the information and applicable requirements.

When information is no longer required, it may be deleted, anonymised or securely retained where continued storage is legally necessary.

12. DATA SECURITY

NOEVE and its providers use reasonable administrative, organisational and technical measures intended to protect personal information.

However, no method of transmission or electronic storage is completely secure. NOEVE cannot guarantee absolute security.

Customers are responsible for keeping account credentials confidential and should not send sensitive payment or identity information through unsecured communication channels.

13. YOUR PRIVACY RIGHTS

Depending on where you live and subject to applicable limitations, you may have the right to:

  • Request information about how your personal information is processed;

  • Request access to personal information held about you;

  • Request correction of inaccurate or incomplete information;

  • Request deletion of information in certain circumstances;

  • Request restriction of processing;

  • Object to certain processing;

  • Withdraw consent;

  • Request a portable copy of certain information;

  • Opt out of direct marketing;

  • Opt out of certain targeted advertising or data sharing;

  • Complain to a competent data-protection authority;

  • Request review of certain automated decisions, where applicable.

These rights are not absolute. We may retain or continue processing information where legally permitted or required, including for contractual, accounting, fraud-prevention or legal-claim purposes.

14. EXERCISING YOUR RIGHTS

To submit a privacy request, contact:

Email: noeveae@gmail.com

Please clearly describe your request. We may request reasonable information to verify your identity and protect your account before responding.

An authorised representative may submit a request where permitted by law, but we may require evidence of their authority and direct identity verification from the person concerned.

We will respond within the timeframe required by applicable law.

You may also use the Shopify Privacy Portal for requests relating to information processed independently by Shopify.

15. MARKETING COMMUNICATIONS

You may unsubscribe from promotional emails at any time using the unsubscribe link contained in the message or by contacting NOEVE.

Even after opting out of marketing, you may continue to receive non-promotional messages relating to:

  • Orders;

  • Payments;

  • Production;

  • Shipping;

  • Security;

  • Policy updates affecting a transaction;

  • Customer-service requests.

16. THIRD-PARTY LINKS

The website may contain links to third-party websites, social-media platforms or external services.

NOEVE does not control and is not responsible for the privacy, security, content or practices of independent third parties. Customers should review the privacy policy of any external service they choose to use.

17. CHILDREN’S PRIVACY

The website is not directed at children, and NOEVE does not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information without valid parental or guardian authorisation, please contact noeveae@gmail.com so that we can investigate and take appropriate action.

18. AUTOMATED DECISION-MAKING

Our providers may use automated systems to identify suspected fraud, payment risk or security threats.

Where required by law, you may request information about a decision based solely on automated processing that produces significant legal or similar effects and may request human review.

19. COMPLAINTS

If you have concerns about how NOEVE processes personal information, please contact noeveae@gmail.com first so that we can investigate.

Depending on your location, you may also have the right to complain to the competent privacy or data-protection authority in your country.

For individuals in the European Economic Area, supervisory authorities are listed through the European Data Protection Board.

20. CHANGES TO THIS PRIVACY POLICY

NOEVE may update this Privacy Policy to reflect changes in legal requirements, technology, service providers or business practices.

The revised version will be posted on this page with an updated revision date. Where required, additional notice or renewed consent will be provided.

21. CONTACT

For questions, complaints or privacy requests, contact:


Trading name: NOEVE
Email: noeveae@gmail.com